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2020-21 Undergraduate Catalog 
    
    Jul 26, 2021  
2020-21 Undergraduate Catalog

Marketing, Minor


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About the Minor


The minor in Marketing is designed to provide non-business majors with an overview of the marketing discipline. It will enable students to explore various career options within the field of marketing and to use the discipline knowledge to further their career goals within their major. This background is useful for students who will be working in organizational settings, regardless of their majors but might be of particular interest to students pursuing a major in Communication, Psychology, Graphic Design, Art etc. or any other majors who might be interested in being entrepreneurs.

Requirements


(24 credits as listed below)

Two courses in Business Administration


BA 340   Principles of Marketing

BA 445   Marketing Strategy

One course in Economics


EC 211   Principles of Microeconomics

Three additional courses from one of the Tracks below:


Students are required to choose one of the two tracks for ALL three courses (i.e, they choose all three courses from one of the tracks). It is to be noted that courses in the Analytical Marketing track are considerably more demanding on students’ quantitative abilities.

General Marketing Track


BA 341   Advertising and Sales Promotion

BA 445   International Marketing

One additional 300 level course to be taken in consultation with the advisor for the Minor in Marketing


BA 347   Sport Marketing

BA 361   Managing Social Media

CM 303   New Media Marketing*

CM 411   Crisis Communication**

SPM 381   Consumer Behavior in Sport***

Any other appropriate course as approved by the advisor for the Minor in Marketing

 

*Students need a grade of C or better in BA340 to be able to enroll in BA445

**Primarily intdended for students majoring in Media and Communications

***SPM261 is a pre-requisite

Analytical Marketing Track


BA 348   Marketing Research

MA 141   Elementary Statistics

One additional course to be taken in consultation with the advisor for the Minor in Marketing


AN 250   Ethnographic Methods 

CS 222 Introduction to Python for Data Science

CS 277   Introduction to Data Mining

MA 242   Intermediate Statistics

Any other appropriate course as approved by the advisor for the Minor in Marketing

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