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Nov 27, 2024
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2020-21 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing, Minor
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About the Minor
The minor in Marketing is designed to provide non-business majors with an overview of the marketing discipline. It will enable students to explore various career options within the field of marketing and to use the discipline knowledge to further their career goals within their major. This background is useful for students who will be working in organizational settings, regardless of their majors but might be of particular interest to students pursuing a major in Communication, Psychology, Graphic Design, Art etc. or any other majors who might be interested in being entrepreneurs.
Requirements
(24 credits as listed below)
Two courses in Business Administration
BA 340 Principles of Marketing
BA 445 Marketing Strategy
One course in Economics
EC 211 Principles of Microeconomics
Three additional courses from one of the Tracks below:
Students are required to choose one of the two tracks for ALL three courses (i.e, they choose all three courses from one of the tracks). It is to be noted that courses in the Analytical Marketing track are considerably more demanding on students’ quantitative abilities.
General Marketing Track
BA 341 Advertising and Sales Promotion
BA 445 International Marketing
One additional 300 level course to be taken in consultation with the advisor for the Minor in Marketing
BA 347 Sport Marketing
BA 361 Managing Social Media
CM 303 New Media Marketing*
CM 411 Crisis Communication**
SPM 381 Consumer Behavior in Sport***
Any other appropriate course as approved by the advisor for the Minor in Marketing
*Students need a grade of C or better in BA340 to be able to enroll in BA445
**Primarily intdended for students majoring in Media and Communications
***SPM261 is a pre-requisite
Analytical Marketing Track
BA 348 Marketing Research
MA 141 Elementary Statistics
One additional course to be taken in consultation with the advisor for the Minor in Marketing
AN 250 Ethnographic Methods
CS 222 Introduction to Python for Data Science
CS 277 Introduction to Data Mining
MA 242 Intermediate Statistics
Any other appropriate course as approved by the advisor for the Minor in Marketing
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