Mar 21, 2023  
2020-21 Undergraduate Catalog 
2020-21 Undergraduate Catalog [ARCHIVED CATALOG]

SPM 381 Consumer Behavior in Sport

This course is based on theories developed in psychology and marketing and builds a bridge to sport consumer behavior.  A common thread in this course is to provide a better understanding of how individuals make decisions and judgments in spectator sport consumption setting.  To this end, various theoretical frameworks and practical implications relevant to sport consumer behavior are examined.

Prerequisite: SPM 261