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2020-21 Undergraduate Catalog 
    
    Sep 27, 2021  
2020-21 Undergraduate Catalog [ARCHIVED CATALOG]

SPM 381 Consumer Behavior in Sport


This course is based on theories developed in psychology and marketing and builds a bridge to sport consumer behavior.  A common thread in this course is to provide a better understanding of how individuals make decisions and judgments in spectator sport consumption setting.  To this end, various theoretical frameworks and practical implications relevant to sport consumer behavior are examined.

Prerequisite: SPM 261