Feb 03, 2023  
2020-21 Undergraduate Catalog 
    
2020-21 Undergraduate Catalog [ARCHIVED CATALOG]

BA 348 Marketing Research


This course is a consideration of marketing research that involves the gathering and analysis of information to assist management in making marketing decisions. It examines the application of the research process, methods and technique as an integral part of strategic decision-making in marketing management.

Prerequisite: BA 340 , MA 141 .