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Nov 24, 2024
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2020-21 Undergraduate Catalog [ARCHIVED CATALOG]
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CM 303 New Media Marketing
This course will teach students the essential skills to manage a web presence for a small business or non-profit organization. From registering a domain name, creating a hosting account, to installing, designing and managing a self-hosted Wordpress site, students get hands on experience in managing a web presence. With e-mail marketing, search engine optimization, and social media integration, students will develop marketing strategies for their sites and how to measure their success. Legal aspects about domain name ownership, copyright and e-mail marketing laws will be addressed. With real life examples, students will learn to assess the value of Internet service offerings and how to avoid scams.
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