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2020-21 Undergraduate Catalog 
    
    Sep 26, 2021  
2020-21 Undergraduate Catalog [ARCHIVED CATALOG]

BA 347 Sport Marketing


This is an upper-level marketing course focused on theories and issues related to marketing sport. Grounded in marketing theory, it focuses on the application of the marketing mix (product, price, place, and promotion) to a sport environment. The context of the material studied here is the sport arena and includes such topics as fan involvement, sponsorship, team identification, revenue sources (concessions, merchandise, amenities, etc.), and sport as entertainment. The course content is consistent with expectations set forth by COSMA (Commission on Sport Management Accreditation).

Prerequisite: BA 340