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2020-21 Undergraduate Catalog 
    
    Sep 23, 2021  
2020-21 Undergraduate Catalog [ARCHIVED CATALOG]

CM 411 Crisis Communication


Introduce students to crisis communication theory. Learn to apply theory by analyzing and critiquing famous crisis communication case studies. Theoretical lessons will be reinforced through the addition of practical elements like basic media training, mock press conference, environmental scanning and issue management for a real organization. Students will further synthesize their learning by developing a crisis communication plan that will apply the strategies and tactics covered during the semester.