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2020-21 Undergraduate Catalog 
    
    Jul 26, 2021  
2020-21 Undergraduate Catalog

BA 445 Marketing Strategy


This is an integrative course in marketing that extends the marketing topics learned in prior marketing courses.  The course uses a seminar based approached where new perspectives and trends in marketing are analyzed through a conceptual lens and these learning are applied in real/simulated scenarios.  The course will focus on integrating aspects of strategic management into marketing.  Topics coverage includes but no limited to competitive intelligence, customer behavior analysis, quantitative marketing, and the marketing mix.

Prerequisite: Grade of C or better in BA 340  and senior standing or permission of the instructor.