Jun 13, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog

BA 345 Strategic Consumer Behavior

(4 Credits)
Examination of potential international market entry strategies. Includes exporting, the use of agents and licensing. Also studies the historical and theoretical background of foreign trade, world marketing environment and patterns, and international marketing organization and management. 

Prerequisite: BA340