Jun 14, 2025

2025-2026 Undergraduate Catalog

SPM 381 Consumer Behavior in Sport

(4 Credits)
This course is based on theories developed in psychology and marketing and builds a bridge to sport consumer behavior. A common thread in this course is to provide a better understanding of how individuals make decisions and judgments in spectator sport consumption settings. To this end, various theoretical frameworks and practical implications relevant to sport consumer behavior are examined.

Prerequisite: SPM 261