Aug 30, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog

CM 320 Strategic Public Relations Planning and Writing

(4 Credits)
This course develops systematic approaches to the utilization of all media resources through research, planning, and assessment steps. Students will examine real-world case studies and create public relations campaigns. Students will also develop a public relations portfolio that includes different forms of public relations writing.