Marketing, B.A./B.S.

The BA/BS in Marketing provides students with an understanding of those activities in an organization related to promotion, consumer behavior, product development, distribution, and global positioning. The foundational courses in the curriculum include accounting, economics, and statistics which prepare majors for the more challenging topics covered in marketing research, consumer behavior, and international marketing. Two upper-level marketing electives allow students to focus on areas linked with their career interests such as Sport Marketing, Agri and Food Marketing, and Business Analytics. 

Courses are taught using teaching methods such as case analysis, experiential exercises, simulations and live projects. Faculty with research and professional experience offer real-world examples of marketing in action. All majors complete a required Internship near the end of their program where they witness first-hand the merging of theory and practice. With a focus on social responsibility and ethical decision making, graduates are prepared to contribute to organizations in both the for-profit and not-for-profit sectors.

Marketing graduates typically work in fields like 

• Branding and Product Management

• Sales & Retailing

• Digital and Social Media

• Advertising

• Marketing Research

• Customer Relationship Management

By the end of the program, students will have 

• Gained specialized knowledge in the field of marketing. 

• Enhanced their Critical Thinking and Analytical Skills

• Augmented their Communication Skills

• Developed a Global Perspective

• Demonstrated Personal Development

• Strengthened their Ethical decision making skills