Nov 21, 2024  
2018-19 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home

  Programs A-Z
  Programs by College/School
  Programs by Type

  Course Descriptions

  2018-19 Academic Calendar
  Academic Policies & Regulations
  Course Registration
  Financial Aid Policies
  Undergraduate Curriculum

  Colleges, Schools & Departments
  English Language Institute
  Global Field Study
  Honors Program
  Interdisciplinary Programs & Courses
  Three-Year Degrees
  University Seminars

  Accreditation
  Campus Map
  Disabilities Support Services
  Mission Statement
  Past Catalogs
  Student Handbook
HELP
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

BA 344 International Marketing

This course is an examination of potential international market entry strategies. It includes exporting, the use of agents and licensing. It also studies the historical and theoretical background of foreign trade, world marketing environment and patterns, and international marketing organization and management.

Prerequisite: BA 340 .