Jun 14, 2024  
2018-19 Undergraduate Catalog 
    
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

US 280 Exploring Entrepreneurship in the Arts


This course explores the relationship between art making and entrepreneurship with an active focus on self-discovery. Using the seminar format, classes consist of group discussions, lectures, group projects, independent work (readings/videos/blogs), guest speakers, and field trips.  The course relies on technology in the form of an online syllabus, iPads, and electronic versions of all readings/texts, link to theorists, artists, writers, galleries, business people, films, videos, case studies, and other online content; accounting and marketing software, e-commerce, social media platforms, etc.  The use of current technology is meant to make course interaction relevant, immediate, and integrated with students’ experiences.  The course is organized to include three units. “I models” includes a historical and visual survey of entrepreneurship in the arts, including visual, theoretical, and quantitative analyses of artist/entrepreneur case studies, guest speakers, online resources and videos.  In “II: Creative Notions: Philosophies/Ethics/Commerce,” students address the questions and concepts raised in the process of blending art with commodity, contracts, copyright, intellectual property, etc.  In “III: Practice: Business Planning for a Creative Enterprise,” students carry out a practical application of course concepts, using both visual and quantitative reasoning in their arts-entrepreneurial business plan development.