May 21, 2024  
2017-18 Undergraduate Catalog 
2017-18 Undergraduate Catalog [ARCHIVED CATALOG]

BA 347 Sport Marketing

This is an upper-level marketing course focused on theories and issues related to marketing sport. Grounded in marketing theory, it focuses on the application of the marketing mix (product, price, place, and promotion) to a sport environment. The context of the material studied here is the sport arena and includes such topics as fan involvement, sponsorship, team identification, revenue sources (concessions, merchandise, amenities, etc.), and sport as entertainment. The course content is consistent with expectations set forth by COSMA (Commission on Sport Management Accreditation).

Prerequisite: BA 340