Dec 03, 2024  
2017-18 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home

  Programs A-Z
  Programs by College/School
  Programs by Type

  Course Descriptions

  2017-18 Academic Calendar
  Academic Policies & Regulations
  Course Registration
  Financial Aid Policies
  Undergraduate Curriculum

  Colleges, Schools & Departments
  English Language Institute
  Global Field Study
  Honors Program
  Interdisciplinary Programs & Courses
  Three-Year Degrees
  University Seminars

  Accreditation
  Campus Map
  Disabilities Support Services
  Mission Statement
  Past Catalogs
  Student Handbook
HELP
2017-18 Undergraduate Catalog [ARCHIVED CATALOG]

BA 340 Principles of Marketing

This course is an examination and analysis of marketing management in the modern organization. Basic marketing concepts, including a target market and the four Ps—product, price, place and promotion—are covered. It evaluates the marketing manager’s task in relation to the strategic and economic goals of the organization and in terms of environmental factors, including the international milieu.

Prerequisite: EC 211  or permission of the instructor and junior standing.