May 28, 2024  
2017-18 Undergraduate Catalog 
    
2017-18 Undergraduate Catalog [ARCHIVED CATALOG]

BA 344 International Marketing


This course is an examination of potential international market entry strategies. It includes exporting, the use of agents and licensing. It also studies the historical and theoretical background of foreign trade, world marketing environment and patterns, and international marketing organization and management.

Prerequisite: BA 340 .