Nov 24, 2024

2024-2025 Undergraduate Catalog

BA 445 Marketing Strategy

(4 Credits)
This is an integrative course in marketing that extends the marketing topics learned in prior marketing courses. The course uses a seminar based approach where new perspectives and trends in marketing are analyzed through a conceptual lens and these learning are applied in real/simulated scenarios. The course will focus on integrating aspects of strategic management into marketing. Topic coverage includes but is not limited to competitive intelligence, customer behavior analysis, quantitative marketing, and the marketing mix.

Prerequisite: Grade of C or better in BA 340 and senior standing or permission of the instructor.