Nov 24, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

CM 303 Digital Content and Marketing

(4 Credits)
This course will teach students the essential skills to create, manage and publish a content-rich WordPress blog/website around a hobby or professional interest or for a small business or non-profit organization. From choosing and customizing a theme and creating visual appeal to writing audience-centered content optimized for search engine optimization and promoting their content on social media, students will get hands-on experience in key facets of managing and maintaining a web presence. Students develop marketing strategies aimed at building subscribers and driving conversations and learn how to measure their success using analytics and KPIs. How to acquire a domain name, hosting options, and legal and copyright issues for digital and web publishers will also be discussed.