Nov 21, 2024

2024-2025 Undergraduate Catalog

BA 348 Marketing Research

(4 Credits)
This course is focused on the marketing research process that involves the gathering and analysis of information to assist management in making marketing decisions. It examines the application of the research process, methods, and technique as an integral part of strategic decision-making in marketing management. Course involves limited lectures, hands-on SPSS assignments, and execution of a real world project.

Prerequisite: BA 340, MA 141