Oct 05, 2024

2024-2025 Undergraduate Catalog

BA 347 Sport Marketing

(4 Credits)
This is an upper-level marketing course focused on theories and issues related to marketing sports. Grounded in marketing theory, it focuses on the application of the marketing mix (product, price, place, and promotion) to a sports environment. The context of the material studied here is the sport arena and includes such topics as fan involvement, sponsorship, team identification, revenue sources (concessions, merchandise, amenities, etc.), and sport as entertainment. The course content is consistent with expectations set forth by COSMA (Commission on Sport Management Accreditation).

Prerequisite: BA 340