Dec 17, 2024

2024-2025 Undergraduate Catalog

BA 341 Advertising and Sales Promotion

(4 Credits)
This course is a study of the communication-promotion decision process of organizations. It examines the effects of source, message, and media variables on audience response to communication campaigns and the interactions among these variables. It emphasizes the promotion model consisting of the roles of personal selling, sales, promotion, publicity, and advertising. Students get an opportunity to apply these concepts while working on a real world project.

Prerequisite: BA 340