Oct 03, 2024

2024-2025 Undergraduate Catalog

CM 411 Crisis Communication

(4 Credits)
Introduce students to crisis communication theory. Learn to apply theory by analyzing and critiquing famous crisis communication case studies. Theoretical lessons will be reinforced through the addition of practical elements like basic media training, mock press conference, environmental scanning, and issue management for a real organization. Students will further synthesize their learning by developing a crisis communication plan that will apply the strategies and tactics covered during the semester.