Nov 24, 2024

2024-2025 Undergraduate Catalog

CM 219 Introduction to Public Relations

(4 Credits)
This study of principles and practices of public relations and the rhetorical concerns of oral and written communication surveys strategies, “packaging,” layout, and evaluation for various audiences. It emphasizes writing in every stage and provides introductory preparation for public relations careers as well as general background in communications. It includes guest lectures, frequent short writing assignments, and an individual project.

Prerequisite: CM 101 or permission of instructor