Nov 23, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

US 280 Exploring Entrepreneurship in the Arts

This course explores the relationship between art making and entrepreneurship with an active focus on self-discovery. Using the seminar format, classes consist of group discussions, lectures, projects, independent work (readings/videos), guest speakers, and field trips. The course has an online syllabus and website, including electronic versions of all readings/texts, links to artists, writers, theorists, galleries, business people, films, videos, case studies, and other online content; accounting and marketing software, e-commerce, social media, etc. Course content is organized into three units. “Unit I. Models” includes a historical and visual survey of entrepreneurship in the arts, including visual, theoretical, and quantitative analyses of artist/entrepreneur case studies, guest speakers, and online resources. In “Unit II: Creative Notions: Philosophies/Ethics/Commerce,” students address the questions and concepts raised in the process of blending art with commodity, contracts, copyright, intellectual property, budgeting, and financial statements. In “Unit III: Practice: Business Planning for a Creative Enterprise,” students carry out a practical application of course concepts by creating a business plan, using both visual and quantitative reasoning in their arts-entrepreneurial business plan development.