Feb 16, 2025  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

BA 341 Advertising and Sales Promotion


(4 Credits)
This course is a study of the communication-promotion decision process of organizations. It examines the effects of source, message, and media variables on audience response to communication campaigns and the interactions among these variables. It emphasizes the promotion model consisting of the roles of personal selling, sales, promotion, publicity, and advertising. Students get an opportunity to apply these concepts while working on a real world project.

Prerequisite: BA 340