Nov 24, 2024  
2023-2024 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home

  Programs A-Z
  Programs by Type

  Academic Policies & Regulations
  Undergraduate Curriculum
  Course Descriptions

  Global Field Study
  Honors Program
  Interdisciplinary Programs & Courses
  Three-Year Degrees

  Accreditation
  Campus Map
  Disabilities Support Services
  Mission Statement
  Past Catalogs
  Student Handbook
  Academic Calendar
  Veteran’s Benefits
HELP
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

BA 340 Principles of Marketing

(4 Credits)
This course is an examination and analysis of marketing management in the modern organization. Basic marketing concepts, including a target market and the four Ps—product, price, place, and promotion—are covered. It evaluates the marketing manager’s task in relation to the strategic and economic goals of the organization and in terms of environmental factors, including the international milieu.  Students will be required to apply their knowledge of marketing by participating in a computer based simulation.

Prerequisite: EC 211  or permission of the instructor and junior standing.