May 29, 2024

2023-2024 Undergraduate Catalog

BA 340 Principles of Marketing

(4 Credits)
This course is an examination and analysis of marketing management in the modern organization. Basic marketing concepts, including a target market and the four Ps—product, price, place, and promotion—are covered. It evaluates the marketing manager’s task in relation to the strategic and economic goals of the organization and in terms of environmental factors, including the international milieu. Students will be required to apply their knowledge of marketing by participating in a computer based simulation.

Prerequisite: EC 211 or permission of the instructor and junior standing.