Apr 27, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

BA 348 Marketing Research

This course is a consideration of marketing research that involves the gathering and analysis of information to assist management in making marketing decisions. It examines the application of the research process, methods and technique as an integral part of strategic decision-making in marketing management. Course involves limited lectures, hands on SPSS assignments and execution of a real world project.

Prerequisite: BA 340 , MA 141 .