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2021-2022 Undergraduate Catalog 
    
    May 19, 2022  
2021-2022 Undergraduate Catalog

BA 347 Sport Marketing


This is an upper-level marketing course focused on theories and issues related to marketing sport. Grounded in marketing theory, it focuses on the application of the marketing mix (product, price, place, and promotion) to a sport environment. The context of the material studied here is the sport arena and includes such topics as fan involvement, sponsorship, team identification, revenue sources (concessions, merchandise, amenities, etc.), and sport as entertainment. The course content is consistent with expectations set forth by COSMA (Commission on Sport Management Accreditation).

Prerequisite: BA 340