Nov 21, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

BA 344 International Marketing

This course examines the challenges and opportunities presented by the global marketplace for marketing. Topic coverage includes – use of frameworks like PESTLE and SWOT to analyze international markets, examination of various international market entry strategies, applying the marketing mix in the context of international marketing. A cultural perspective will be used to analyze various aspects of International marketing.

Prerequisite: BA 340  or Junior and declared major in International Business & Culture .