Nov 21, 2024  
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

BA 341 Advertising and Sales Promotion

This course is a study of the communication-promotion decision process of organizations. It examines the effects of source, message, and media variables on audience, response to communication campaigns, and the interactions among these variables. It emphasizes the promotion model consisting of the roles of personal selling, sales, promotion, publicity and advertising. Students get an opportunity to apply these concepts while working on a real world project.

Prerequisite: BA 340 .