Dec 04, 2024  
2019-20 Undergraduate Catalog 
    
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2019-20 Undergraduate Catalog [ARCHIVED CATALOG]

BA 349 Marketing: An International Experience

This course explores international marketing with respect to Europe in an experiential fashion. Students study on the Arcadia University campus for two weeks then engage in two weeks of study in England, returning to Arcadia University for two final weeks. Specific topics covered include the European Economic Community, product planning, U.S. brands in the British marketplace, British advertising and promotion techniques, and comparisons of the U.S. and British markets.

Prerequisite: BA 340 .