May 30, 2024  
2019-20 Undergraduate Catalog 
2019-20 Undergraduate Catalog [ARCHIVED CATALOG]

BA 344 International Marketing

This course is an examination of potential international market entry strategies. It includes exporting, the use of agents and licensing. It also studies the historical and theoretical background of foreign trade, world marketing environment and patterns, and international marketing organization and management.

Prerequisite: BA 340  or declared major in International Business & Culture .