Nov 27, 2024  
2015-2016 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Policies and Regulations
  Financial Aid Policies
  Undergraduate Curriculum
  Honors Program
  Three-Year Degrees
  University Seminars
  English Language Institute
  Global Field Study Programs
  Programs A-Z
  Programs by Area
  Programs by Type
  Course Descriptions
HELP
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

BA 348 Marketing Research

This course is a consideration of marketing research that involves the gathering and analysis of information to assist management in making marketing decisions. It examines the application of the research process, methods and technique as an integral part of trategic decision-making in marketing management.

Prerequisite: BA 340 , MA 141 .