Nov 30, 2023  
2015-2016 Undergraduate Catalog 
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

BA 340 Principles of Marketing

This course is an examination and analysis of marketing management in the modern organization. Basic marketing concepts, including a target market and the four Ps—product, price, place and promotion—are covered. It evaluates the marketing manager’s task in relation to the strategic and economic goals of the organization and in terms of environmental factors, including the international milieu.

Prerequisite: EC 211  and junior standing.