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Jun 04, 2026
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2026-2027 Undergraduate Catalog
Marketing, Minor
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About the Minor
The minor in Marketing is designed to provide majors outside of the SGB with an overview of the marketing discipline. It will enable students to explore various career options within the field of marketing and to use the discipline knowledge to further their career goals within their major. This background is useful for students who will be working in organizational settings, regardless of their majors but might be of particular interest to students pursuing a major in Media & Communication, Psychology, BFA in Studio art with a Graphic Design concentration, etc. or any other majors who might be interested in being entrepreneurs. Requirements
(24 credits as listed below) Two courses in Business Administration
One course in Economics
EC 211 Principles of Microeconomics Three additional courses from one of the Tracks below:
Students are required to choose one of the two tracks for ALL three courses (i.e, they choose all three courses from one of the tracks). It is to be noted that courses in the Analytical Marketing track are considerably more demanding on students’ quantitative abilities. General Marketing Track
- BA 341 Advertising and Sales Promotion
Two additional 300 level courses to be taken in consultation with the advisor for the Minor in Marketing
- BA 343 Agriculture and Food Marketing
- BA345 Strategic Consumer Behavior
- BA 347 Sport Marketing
- BA 361 Managing Social Media
- CM 303 New Media Marketing**
- CM 411 Crisis Communication**
- SPM 381 Consumer Behavior in Sport***
Any other appropriate course as approved by the advisor for the Minor in Marketing *EC211 (or equivalent) is a prerequisite for BA340 **Primarily intended for students majoring in Media and Communications ***SPM261 is a prerequisite Analytical Marketing Track
BA 348 Marketing Research MA 141 Elementary Statistics One additional course to be taken in consultation with the advisor for the Minor in Marketing
AN 250 Ethnographic Methods CS 222 Introduction to Python for Data Science CS 277 Introduction to Data Mining MA 242 Intermediate Statistics BA 353 Business analytics Any other appropriate course as approved by the advisor for the Minor in Marketing |
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