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Dec 07, 2025
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2024-2025 Graduate Catalog [ARCHIVED CATALOG]
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BA 545 Marketing Management
(3 credits)
At its core, marketing deals with understanding the needs and wants of a firm’s customers and providing value to them through meaningful exchange. The overarching goal of this course is to provide students with frameworks, techniques and strategies that will help in evaluating marketing within organizations. In this fully online course we will examine the role of marketers in creating, communicating, and delivering value to customers. Students will acquire an understanding of the needs of different customers and address issues involving product positioning, development, pricing, distribution, and promotion.
Prerequisite: NONE. But should be matriculated into the MBA or a Graduate Certificate program.
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