Dec 06, 2023  
2017-18 Undergraduate Catalog 
2017-18 Undergraduate Catalog [ARCHIVED CATALOG]

Media and Communication, B.A.

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About the Program

  • Three-year accelerated degree option
  • Opportunities for specialization in Public Relations, Multimedia Publishing or Screen Media
  • Professional internships—here or abroad
  • Preparation for careers in business, news and magazine writing, editing, technical writing, creative writing, video production and visual communication
  • Student-run newspaper, radio station, and TV channels
  • Opportunities to study abroad at some of the top universities around the world

Communication offers diverse job opportunities in the expanding field of media and information technology. Arcadia’s program balances theory with practice, providing a critical understanding of the communication process along with skills for specific careers. Students majoring in Communication specialize in one of the following areas:

  • Public Relations concentrates on the communication channels and processes at work in businesses and organizations.
  • Multimedia Publishing stresses the conventions of writing for the various media and provides skills in news and magazine writing, editing, technical writing and creative writing.
  • Screen Media provides training in the fundamentals of all phases of video production, along with a conceptual frame in film studies and in visual communication.
  • An Individualized Concentration develops a special combination of interdisciplinary courses to meet specific interests of individual students. (Approval by the Director of the program is required.)


Students in Communication complete a closely supervised, professional internship in their senior year. They can choose from among 400 media organizations in the greater Philadelphia area, utilizing their acquired knowledge within the challenges of the workplace. Recent internship sites have included: ABC Sports, the Academy of Natural Sciences, WYSP (radio), the Philadelphia Eagles, the Philadelphia Flyers, the Arthritis Foundation, and Philadelphia Magazine.


Murphy Hall houses the Communication studio, which includes three separate editing rooms. Students work with the most current software, Adobe Creative Cloud, and Intel Mac Pro computers and high-definition camcorders. In addition, they may utilize the audio recording facility, with Pro Tools and other software programs in PC and Mac platforms. Their work in various forms of video, documentary, narrative, experimental or animation is supported by expert guidance from the professionals and open access to the facilities. A campus-based television facility provides opportunities to work on individual and group projects. Student clubs produce a campus newspaper (The Tower), cable TV programming on AUTV, student-run online LOCO magazine, and a Web-based radio station, the ARC.

Double Majors

Students may have an option to declare a double major. (Please see the Academic Policies and Procedures for total number of credits for double majors.) If Media and Communication is one of the majors a student has chosen, no more than two courses may count in both major areas. The Chair of the Department must approve all double majors.

Study Abroad

Media and Communication majors are encouraged to spend a semester or a year studying abroad. Exciting opportunities are available and are relatively easy to arrange through Arcadia’s College of Global Studies. Media and Communication is a global field. Studying in a different environment and learning about the communication processes in a wider context are essential to a student in this field. Undoubtedly, this opportunity enhances the career training and understanding of our majors.

Media and Communication majors who plan to study abroad must do so during the sophomore or junior years only. With prior approval, students may take courses to fulfill any University-wide requirement. Students must plan study abroad programs at least a year in advance to ensure finding appropriate courses that will transfer to their requirements. See more about internships abroad on the next page.

Since it is important that students plan ahead for study abroad, they should consult with their advisers as soon as possible and make their intentions known to the Department Chair and the Associate Dean of International Affairs.


(81–86 credits as listed below, with Undergraduate Curriculum and credit requirements.)

The following requirements are for all of the Communication programs. Some required courses are offered evenings only.

Concentration Requirements (32 credits)

In addition to the common curriculum, students must select one of the following concentrations.

Multimedia Publishing

Recommended: Minor in Humanities and Social Sciences (20 credits)

A minor in Political Science, Sociology, Anthropology, Psychology, Theater Arts, Modern Languages, or International Studies, or a concentration in Contemporary Cultures is recommended; to be designed in consultation with the adviser. A minor in the sciences may be permitted as well. Minors must be approved by both the department chair and adviser in the area of the minor.

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