Dec 26, 2024  
2017-18 Undergraduate Catalog 
    
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2017-18 Undergraduate Catalog [ARCHIVED CATALOG]

CM 312 Image Management

This is an advanced course in media relations with a diverse set of approaches to determine the strengths and assets of organizations. It explores how popular, traditional and emerging media work to promote image of organizations. It covers non-profit, mid-size and large corporate strategies and also utilizes case studies for image management.