Dec 26, 2024  
2017-18 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home

  Programs A-Z
  Programs by College/School
  Programs by Type

  Course Descriptions

  2017-18 Academic Calendar
  Academic Policies & Regulations
  Course Registration
  Financial Aid Policies
  Undergraduate Curriculum

  Colleges, Schools & Departments
  English Language Institute
  Global Field Study
  Honors Program
  Interdisciplinary Programs & Courses
  Three-Year Degrees
  University Seminars

  Accreditation
  Campus Map
  Disabilities Support Services
  Mission Statement
  Past Catalogs
  Student Handbook
HELP
2017-18 Undergraduate Catalog [ARCHIVED CATALOG]

CM 317 Public Relations

This study of principles and practices of public relations and the rhetorical concerns of oral and written communication surveys strategies, “packaging,” layout and evaluation for various audiences. It emphasizes writing in every stage and provides introductory preparation for public relations careers as well as general background in communications. It includes guest lectures, frequent short writing assignments and an individual project.

Prerequisite: Junior standing.