Nov 23, 2024  
2016-17 Graduate Catalog 
    
Catalog Navigation
  Catalog Home

  Programs A-Z
  Programs by College/School
  Programs by Type

  Cognate Courses
  Course Descriptions

  2016-17 Academic Calendar
  Academic Policies & Regulations
  Course Registration

  Accreditation
  Admissions
  Awards & Scholarships
  Colleges, Schools & Departments
  Campus Map
  Dean’s List
  Disabilities Support Services
  Financial Aid Policies
  Mission Statement
  Past Catalogs
  Student Handbook
HELP
2016-17 Graduate Catalog [ARCHIVED CATALOG]

BA 540 Multinational Marketing

(3 credits)
This course examines the role of marketers in creating, communicating and delivering value to their customers. Students acquire an understanding of the needs of different customers (both domestic and foreign) and address global issues involving product positioning, development, pricing, distribution and promotion. Sessions in the computer lab familiarize students with how organizations record and report information pertaining to their marketing efforts.

Prerequisite: Matriculated M.B.A. students only.