Dec 17, 2024  
2015-2016 Graduate Catalog 
    
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2015-2016 Graduate Catalog [ARCHIVED CATALOG]

BA 540 Multinational Marketing

(3 credits)
This course examines the role of marketers in creating, communicating and delivering value to their customers. Students acquire an understanding of the needs of different customers (both domestic and foreign) and address global issues involving product positioning, development, pricing, distribution and promotion. Sessions in the computer lab familiarize students with how organizations record and report information pertaining to their marketing efforts.

Prerequisite: Matriculated M.B.A. students only..