Sep 29, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

CM 312 Image Management

(4 Credits)
This is an advanced course in media relations with a diverse set of approaches to determine the strengths and assets of organizations. It explores how popular, traditional, and emerging media work to promote the image of organizations. It covers non-profit, mid-size, and large corporate strategies and also utilizes case studies for image management.