May 30, 2024

2023-2024 Undergraduate Catalog

BA 344 International Marketing

(4 Credits)
This course examines the challenges and opportunities presented by the global marketplace for marketing. Topic coverage includes – use of frameworks like PESTLE and SWOT to analyze international markets, examination of various international market entry strategies, and applying the marketing mix in the context of international marketing. A cultural perspective will be used to analyze various aspects of International marketing.

Prerequisite: BA340 or declared major in International Business & Culture; Junior standing