Sep 29, 2024  
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

CM 219 Introduction to Public Relations

(4 Credits)
This study of principles and practices of public relations and the rhetorical concerns of oral and written communication surveys strategies, “packaging,” layout, and evaluation for various audiences. It emphasizes writing in every stage and provides introductory preparation for public relations careers as well as general background in communications. It includes guest lectures, frequent short writing assignments, and an individual project.