Apr 24, 2024  
2022-2023 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home

  Programs A-Z
  Programs by Type

  Academic Policies & Regulations
  Undergraduate Curriculum
  Course Descriptions

  Colleges, Schools & Departments
  Global Field Study
  Honors Program
  Interdisciplinary Programs & Courses
  Three-Year Degrees
  University Seminars

  Accreditation
  Campus Map
  Disabilities Support Services
  Mission Statement
  Past Catalogs
  2022-23 Academic Calendar
  Veteran’s Benefits
HELP
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

CM 303 New Media Marketing

This course will teach students the essential skills to create, manage and publish a content-rich Wordpress blog/website around a hobby or professional interest or for a small business or non-profit organization. From choosing and customizing a theme and creating visual appeal to writing audience-centered content optimized for search engine optimization and promoting their content on social media, students will get hands-on experience in key facets of managing and maintaining a web presence. Students develop marketing strategies aimed at building subscribers and driving conversations and learn how to measure their success using analytics and KPIs. How to acquire a domain name, hosting options and legal and copyright issues for digital and web publishers will also be discussed.