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Nov 21, 2024
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]
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CM 303 New Media Marketing
This course will teach students the essential skills to create, manage and publish a content-rich Wordpress blog/website around a hobby or professional interest or for a small business or non-profit organization. From choosing and customizing a theme and creating visual appeal to writing audience-centered content optimized for search engine optimization and promoting their content on social media, students will get hands-on experience in key facets of managing and maintaining a web presence. Students develop marketing strategies aimed at building subscribers and driving conversations and learn how to measure their success using analytics and KPIs. How to acquire a domain name, hosting options and legal and copyright issues for digital and web publishers will also be discussed.
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