Mar 29, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

BA 348 Marketing Research


This course is focused on the marketing research process that involves the gathering and analysis of information to assist management in making marketing decisions. It examines the application of the research process, methods and technique as an integral part of strategic decision-making in marketing management. Course involves limited lectures, hands-on SPSS assignments and execution of a real world project.

Prerequisite: BA 340 , MA 141 .