Mar 28, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

BA 344 International Marketing


This course examines the challenges and opportunities presented by the global marketplace for marketing. Topic coverage includes – use of frameworks like PESTLE and SWOT to analyze international markets, examination of various international market entry strategies, applying the marketing mix in the context of international marketing. A cultural perspective will be used to analyze various aspects of International marketing.

Prerequisite: BA 340  or declared major in International Business & Culture; Junior standing