Mar 28, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

BA 341 Advertising and Sales Promotion


This course is a study of the communication-promotion decision process of organizations. It examines the effects of source, message, and media variables on audience response to communication campaigns, and the interactions among these variables. It emphasizes the promotion model consisting of the roles of personal selling, sales, promotion, publicity and advertising. Students get an opportunity to apply these concepts while working on a real world project.

Prerequisite: BA 340 .