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Apr 19, 2024
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2020-21 Undergraduate Catalog [ARCHIVED CATALOG]
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PBH 387 Global Health Communication
Health Communication describes the process of relating health information to a “consumer.” This course allows students to learn about developing messages and conveying information between patient and provider, social networks, and mass communication through the appropriate use of social media and technology. A focus on social marketing enables students to learn the steps involved in developing a campaign to change health behaviors, an important skill in a world where public health practitioners need to be able to reach as many people as possible while using the most appropriate resources in the least resource laden manor. The link between messaging and effecting behavior change is the focus of the course and engages students who want to “get out a message.”
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