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2020-21 Undergraduate Catalog 
    
    Jul 26, 2021  
2020-21 Undergraduate Catalog

BA 344 International Marketing


This course is an examination of potential international market entry strategies. It includes exporting, the use of agents and licensing. It also studies the historical and theoretical background of foreign trade, world marketing environment and patterns, and international marketing organization and management.

Prerequisite: BA 340  or declared major in International Business & Culture .